PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to earn those visits organically. With our PPC services at Moore Marketing London LTD, you can drive quality traffic to your site, increase brand visibility, and boost conversions by reaching potential customers who are actively searching for your products or services.

We manage both Search and Shopping campaigns on Google Ads. Our expert team creates tailored strategies for each type to ensure maximum reach and effectiveness. Search campaigns help you appear in search results when potential customers are looking for your products or services, while Shopping campaigns allow you to showcase your products directly in the search results.

Our advanced keyword research process involves identifying high-performing and relevant keywords specific to your business. We analyze search trends, competition, and customer behavior to ensure your ads reach the right audience. This targeted approach enhances traffic quality and boosts conversion rates.

Our campaign setup and ad creation service includes meticulous planning and structuring of your PPC campaigns. We create compelling ad copy and strategic setups to ensure your campaigns are optimized from the start. This includes selecting the right keywords, designing effective ad formats, and setting up tracking to measure performance.

Bid management and optimization are crucial for maximizing your return on investment. We continuously monitor your campaigns, adjusting bids to ensure your ads are performing at their best. Our approach includes analyzing performance data, testing different bidding strategies, and making real-time adjustments to stay competitive.

Our comprehensive monthly performance reports provide detailed insights and analysis of your PPC campaigns. You’ll receive information on key metrics such as click-through rates, conversion rates, cost-per-click, and overall ROI. These reports help you understand your campaign's progress and make informed decisions to improve performance.

We offer three pricing plans to suit different business needs:

• Starter Plan: Starting from £1,200, includes up to 50 effective keywords, ad copywriting for up to 10 ads, monthly management, and more.
• Business Plan: Starting from £2,800, includes up to 150 optimized keywords, ad copywriting for up to 30 ads, bi-weekly management, and advanced features such as multi-platform campaigns and A/B testing.
• Enterprise Plan: Starting from £5,500, includes up to 300 powerful keywords, unlimited ad copywriting, and comprehensive services including regular strategy reviews, market and trend analysis, and more.

Getting started is easy! Simply choose the pricing plan that best fits your business needs and contact us. Our team will work with you to set up and optimize your PPC campaigns, driving more traffic and conversions for your business.

A/B testing involves creating multiple versions of your ads to see which one performs better. By comparing the performance of different ad copies, images, or call-to-actions, we can identify the most effective elements and optimize your campaigns for better results.

Retargeting is a strategy that targets users who have previously visited your website but did not convert. By showing these users tailored ads as they browse other sites, we can remind them of your products or services and encourage them to return and complete their purchase.

Landing page optimization ensures that the page users land on after clicking your ad is designed to convert. This involves improving the page’s design, content, load speed, and user experience to increase the chances of visitors taking the desired action, such as making a purchase or filling out a form.

 Our competitor analysis involves researching and analyzing your competitors' PPC strategies. We look at their keywords, ad copy, bidding strategies, and overall performance. This information helps us identify opportunities and weaknesses in your campaigns to give you a competitive edge.

While we specialize in Google Ads for Search and Shopping campaigns, we also manage PPC campaigns on other platforms such as Bing Ads, Facebook Ads, and  Instagram Ads. This multi-platform approach ensures your business reaches a broader audience across various channels.

Our team stays up-to-date with Google's advertising policies and best practices. We ensure that all ads, keywords, and landing pages comply with these guidelines to avoid any potential issues that could disrupt your campaigns.

Our regular strategy reviews involve analyzing the performance of your campaigns and identifying areas for improvement. We discuss these insights with you and adjust your strategy as needed to ensure continued success. This may include updating keywords, ad copy, bidding strategies, and more.

We use advanced analytics and conversion tracking tools to measure the effectiveness of your PPC campaigns. By tracking key metrics such as click-through rates, conversion rates, and cost-per-conversion, we can calculate your ROI and make data-driven decisions to optimize your campaigns.

Our PPC services are suitable for businesses of all sizes and industries. Whether you’re a small startup looking to gain visibility or a large enterprise aiming to boost conversions, our tailored strategies can help you achieve your goals.

The timeframe for seeing results can vary depending on factors such as your industry, competition, and budget. However, many clients start to see initial improvements in traffic and engagement within the first few weeks of launching their campaigns. Significant, sustained results typically occur over a few months with continuous optimization.

 Yes, we can target your PPC ads to specific geographic locations. Whether you want to focus on local, national, or international markets, we can set up your campaigns to reach the right audience in the right places.

At Moore Marketing London LTD, we prioritize a personalized approach to PPC management. Our team takes the time to understand your business goals, industry, and target audience. We combine this understanding with our expertise to craft customized strategies that deliver results. Additionally, our commitment to transparency and regular communication ensures you’re always informed about your campaign’s progress.

We continuously monitor market trends and seasonal fluctuations to adjust your PPC campaigns accordingly. By staying agile and responsive to changes, we can capitalize on high-demand periods and optimize your campaigns during slower times to maintain consistent performance.

We provide ongoing support and management for your PPC campaigns. This includes continuous optimization, performance reporting, strategy reviews, and regular updates to ensure your campaigns remain effective and aligned with your business goals.

Our goal is to maximize your budget by focusing on high-performing keywords, optimizing bids, and continuously refining your campaigns. We use data-driven insights to ensure every penny of your ad spend is utilized efficiently, driving quality traffic and conversions.

Our market and trend analysis involves researching current industry trends, consumer behavior, and competitor strategies. This information helps us create more effective PPC campaigns that are aligned with the latest market dynamics, ensuring your business remains competitive and relevant.

Absolutely! As your business grows, you may need to adjust your PPC strategy. We offer flexible plans that can be scaled to meet your changing needs. Whether you need to increase your budget, target new keywords, or expand to additional platforms, we’ll work with you to ensure your PPC campaigns continue to support your business growth.